Prince was founded in 1970 when the world’s first tennis ball machine was developed in Princeton, New Jersey. This was the catalyst for the relentless pursuit of innovation and following many industry-firsts for Prince in tennis, the company entered the squash market in 1984. From this moment, Prince has constantly pioneered and has now established itself as a market leader in Tennis and Squash. Prince is the global leader in advanced Tennis and Squash technology and has consistently found new ways to empower players of all abilities. From game-changing product innovations to the endorsement of the world’s leading players, many such factors have resulted in Prince becoming the Tennis and Squash ‘power-house’ it is today.

Through an unwavering commitment to innovate, Euro Sox Plus B.V. and Prince create Tennis and Squash Socks designed to improve performance of all players. ESP’s mission is to passionately pursue advanced technologies that help players of all abilities to improve and further their enjoyment of Tennis and Squash. Prince and Euro Sox Plus B.V. continue to invest heavily in research and development and create products that set the industry-standard.

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